Wednesday, March 3, 2010

Fast Food Nation Chapter 10: Global Realization

1.Why did the author visit Plauen, Germany?
-According to him, "Plauen has been on the margins of history, far removed from the centers of power...the events have have oddly foreshadowed the rise and fall of great social movements". "...the first McDonald's in East Germany [will] occupy an abandoned lot in the center of Plauen...the first new building...since the coming of a new Germany." The author knows that Plauen foreshadowed the globalization of McDonald's and its far reaching chains. Plauen, in East Germany, having a McDonald's? Surely a sign of a global era in which fast food, a commodity before seen just in American society, is now being ushered in.
2. In a discussion of fast food corporations why is it important to talk about their overseas operations?
-Fast food corporations are now global; their reach and influence affect countries around the world. McDonald's, for example, opens "five new restaurants every day, and at least four of them are overseas". Since the U.S.A. occupies only half a continent, the rest of the world contributes greatly to McDonald's profits. The effects this American culture trait have on the communities there are inserted into are diverse and important to study. Fast food corporations can study use the effects of McDonald's on certain areas, like in India, where Hinduism limits McDonald's menu, to better understand how to monopolize the market.

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